The Fashion of Writing
With its design-oriented writing utensils for students, young people and for those young at heart, ONLINE has become a trendsetter in the industry. A coherent approach, a targeted positioning, and a clear market strategy are a few of its success factors.
The company was established in 1991 by Thomas and Alexandra Batsch with clearly defined goals:
- The production of writing utensils for school and office
- Usage of the location advantage of Germany:
- High quality level for functionality and technology
Within a few years Thomas and Alexandra Batsch were able to establish themselves successfully on the market with an independent writing utensils collection. Both know that this would have never been possible without a motivated team of employees. 100 employees are working presently at the modern corporate building in Neumarkt.