It was under this motto that the famous building blocks which have remained almost unchanged for more than 50 years were fundamentally changed by ESDA Technologie GmbH and thus almost completely reinvented.
The result is a child-friendly building block with a totally enclosed design and well-rounded edges and corners. The new fun block is made of a slightly elastic plastic which is quite pliable. The building block was developed on a scale of 1:2 with real brick building blocks.
The well-rounded shape and the elasticity give a pleasantly tactile touch experience which is conducive to willingness to play and perseverance. The key advantage is that this means the painful experiences with sharp edges of the previous building blocks (which surely almost everyone has had) are now a thing of the past. Swallowing is also impossible on account of the size. This means that even small children can play with them without worry.
The size format allows children to create imaginative structures and to play these imaginative ideas out themselves. Children can develop, construct, deconstruct and rebuild structures with which they can play alone, in a team with other children or their parents. Not only does this promote imagination, creativity and motor skills, recently it has also been scientifically proven to promote learning ability.
Toys must be able to transform in order to stay up to date. With ESDA Fun Blocks children can discover new possibilities time and time again. Today a house, a castle, tomorrow a car, an aeroplane, a doll's house, a Punch and Judy show etc. There are no limits to the play ideas.
ESDA Fun Blocks can be used both inside and outside. Thanks to the size format, children will inevitably be on the move the whole time they are playing and building. Therefore, as an active toy, the Fun Blocks encourage more than just concentration and motivation, they also promote healthy physical development.